My ongoing project with Chi Force is dear to my heart. As a long-time practitioner of Chen Tai Chi, I was brought in not only for design expertise, but as someone who truly knows and understands what is Tai Chi, its community, stakeholders, and audiences.
My role at Chi Force is multi-faceted. I am in charge of all organic social media including static images, videos, and photography across YouTube, FaceBook, Tiktok, and Instagram. I also maintain the website and have been updating the site, and will soon be creating a whole new look and feel. The brand has truly shifted since I started at Chi Force by being able to capture the energy of Master Ren Guangyi in graphics and video. I’ve also worked diligently to apply Tai Chi specific language to honor the art and lineage, and reflect truly what it is to the community.
With my support, Chi Force has had a massive increase in social media and traffic to the website. I’ve also employed journey maps, personas, experience maps, and redid the website to have a better user experience and completely integrated backend. Additionally, I co-wrote the copy on the website—with much gratitude to my mentor, Stephan Berwick who masterfully edited the copy to be much more impactful.
Chi Force Website | YouTube | Facebook | Instagram | TikTok
